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Init Ad Engine – Flexible, Multi-Format, Secure

Init Ad Engine – Flexible, Multi-Format, Secure

Von Hao Nguyen
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Beschreibung

Init Ad Engine lets you insert various ad formats into your WordPress site with zero coding required.

Built for flexibility and performance:
– Tabbed admin UI with clear separation by device type
– All styles are inline or embedded – no external CSS files
– Multiple ad formats supported: popups, sticky bars, floating ads, popunder, before/after content
– Optional fallback HTML/JS code when no image is provided

Available ad positions:

  • Desktop (PC):
    Billboard, Balloon Left/Right, Float Left/Right, Catfish Top/Bottom, Popup Center, Before/After Content

  • Mobile:
    Mini Billboard, Sticky Top/Bottom, Popup Center, Before/After Content

  • Special:
    Popunder (opens new tab on first click), Global header/footer code injection

This plugin is part of the Init Plugin Suite — a collection of minimalist, fast, and developer-focused tools for WordPress.

GitHub repository: https://github.com/brokensmile2103/init-ad-engine

Features

  • 20+ configurable ad positions
  • Popunder with cooldown and click threshold
  • Exit-intent or delay-based popup behavior
  • Global <head> and </body> injection fields
  • Fallback HTML/JS ad code per position
  • Minimalist inline CSS for fast load
  • Responsive support for all device types
  • Clean admin UI with media uploader
  • Affiliate Gate with flexible display logic (always-on, expire-after-click, random %, every X pages)

Filters for Developers

  • init_plugin_suite_ad_engine_use_kses
    Control whether ad snippets are escaped via wp_kses. Default: true.

  • init_plugin_suite_ad_engine_allowed_tags
    Extend or modify the allow-list of permitted tags/attributes for ad snippets.

  • init_plugin_suite_ad_engine_disable_all_ads
    Disable all ad injections globally. Default: false.

  • init_ad_engine_should_enqueue_affiliate_gate
    Control whether the Affiliate Gate scripts should be enqueued.

Security Notes

  • Ad snippets entered in the plugin settings are considered user-provided content.
  • By default, all snippets are escaped at render time using wp_kses with a restricted allow-list of tags and attributes.
  • Developers can disable escaping via the init_plugin_suite_ad_engine_use_kses filter if they explicitly trust their input.
  • All ad injections can be globally disabled via the init_plugin_suite_ad_engine_disable_all_ads filter.
  • Only administrators with the manage_options capability can configure or modify global ad settings.

License

This plugin is licensed under the GPLv2 or later.
You are free to use, modify, and distribute it under the same license.

Screenshots

  • PC Settings Tab – Configure desktop-only ad positions such as Billboard, Catfish, Popup Center PC, and sidebar floats
  • Mobile Settings Tab – Configure mobile-specific units including Sticky Top/Bottom, Mini Billboard, and Popup Center Mobile
  • Popunder & Global Tab – Configure popunder behavior and global head/footer injection
  • Affiliate Gate Tab – Full settings UI for content gating, steps, random modes, blur overlay, and banner configuration

Installation

  1. Upload the plugin to /wp-content/plugins/init-ad-engine or install from the WordPress Plugin Directory.
  2. Activate it via the Plugins menu.
  3. Go to Settings Init Ad Engine and configure your ad placements.

FAQ

Will it conflict with page caching or optimization plugins?

No. Ad rendering is done via inline JS and dynamic DOM injection. It’s fully compatible with caching.

Can I use custom JavaScript ad tags?

Yes. Each position supports a fallback HTML/JS block, including <script> tags.

Does it support responsive behavior?

Yes. Each ad position is associated with desktop, mobile, or both. The plugin auto-detects screen size.

Does it track views or clicks?

No. Version 1.0 focuses on display only. Analytics may be added in future updates.

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There are no reviews for this plugin.

Mitwirkende & Entwickler

„Init Ad Engine – Flexible, Multi-Format, Secure“ ist Open-Source-Software. Folgende Menschen haben an diesem Plugin mitgewirkt:

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Änderungsprotokoll

1.4 – November 14, 2025

  • UX: Settings screen now remembers the last active tab and automatically restores it when you reopen the page
  • UX: Improved height/scroll behavior for “Popunder & Global” tab to prevent sudden jumps when switching tabs
  • Dev: Refactored tab-switching logic to a single inline handler using localStorage for per-admin tab state
  • Maint: Kept existing markup and option structure intact to avoid breaking any saved configurations or integrations

1.3 – October 25, 2025

  • New: Affiliate Gate now supports multiple affiliate links separated by commas — one will be displayed randomly on each trigger
  • UX: Added description text under Affiliate Link field — “Enter multiple links separated by commas (,) to display them randomly.”
  • Dev: Implemented pickAffiliateLink() helper to normalize, decode, and randomly select a valid http/https link from list
  • Maint: Code cleanup and safe decoding of %20 characters in link strings for better compatibility

1.2 – September 10, 2025

  • Security: Global head and footer injection now use wp_kses with a custom allow-list for late escaping (security hardening)
  • New: Added filter init_plugin_suite_ad_engine_use_kses to toggle escaping (default true)
    Developers can return false to output raw snippets without escaping
  • New: Added filter init_plugin_suite_ad_engine_allowed_tags to extend or modify the allow-list of permitted tags/attributes
  • Maint: Refactored injection code to use a unified init_plugin_suite_ad_engine_render_snippet() helper function

1.1 – July 14, 2025

  • New: Affiliate Gate – hide content and display affiliate promo with banner, link, intro/outro text
  • New: Affiliate Gate now supports 4 display modes – always-on, expire-after-click, random percentage, and every X pages
  • New: Added support for custom step list (e.g. „1,3,5“) to control exactly which pageviews show the gate
  • New: Added „blur overlay“ option – insert semi-transparent clickable layer over any selector, with its own step logic
  • New: Blur overlay and custom steps use persistent localStorage counters with auto-reset after expire_hours
  • New: Refreshing the same page no longer increases step count – only new pageviews are tracked
  • New: Customizable selector for content gating
  • New: Inline script config injected in to avoid layout shift
  • New: Filter init_ad_engine_should_enqueue_affiliate_gate allows theme to control when to enqueue the affiliate gate

1.0 – May 29, 2025

  • Initial release
  • Support for 20+ ad positions
  • Popunder with configurable triggers
  • Global header/footer code fields
  • Simple fallback system for HTML/JS ads

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